Contributors

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Jason Athay

Jason is the Director of Marketing and Customer Service at Bliv, where he leads growth and member experience for a national longevity-focused telemedicine clinic. With years spent mastering sales and entrepreneurship, Jason brings a disciplined, people-first approach to modern healthcare.

A certified health coach, Jason is passionate about nutritional science, behavior change, and sustainable performance. He’s an avid reader and lifelong student of self-development, constantly refining mindset, leadership, and personal growth.

Outside of work, Jason is a lifelong athlete and fitness fanatic—if there’s a sport with a ball, he’s played it. He’s also an outdoorsman who thrives in Utah’s mountains and trails. Jason lives in Utah with his wife and newborn daughter, grounding his drive for excellence in family and fatherhood.

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Scott Jones

Scott is the co-founder and CEO of Bliv, a national longevity-focused telemedicine clinic serving 30,000+ patients across the U.S. Bliv helps patients improve metabolic health and performance using evidence-based care that includes GLP-1 therapy, peptides, hormone optimization, sexual health, and hair restoration.

Scott earned a B.S. in Business Administration from the University of Utah and an M.H.A. from the University of Minnesota. With 20+ years in healthcare, he’s focused on making high-quality care more accessible—and cutting through hype with data and real outcomes.

He’s also his own case study: Scott lost 60+ pounds using GLP-1s, peptides, training, and nutrition, and placed top 30 in his age group at the 2024 Spartan Beast in Utah. He lives in Utah with his family and spends as much time as possible in the state’s world-class outdoors. The Honest Cut blends science, lived experience, and straight talk on longevity.