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Jason Athay

Jason is the Director of Marketing and Customer Service at Bliv, where he leads growth and member experience for a national longevity-focused telemedicine clinic. With years spent mastering sales and entrepreneurship, Jason brings a disciplined, people-first approach to modern healthcare.

A certified health coach, Jason is passionate about nutritional science, behavior change, and sustainable performance. He’s an avid reader and lifelong student of self-development, constantly refining mindset, leadership, and personal growth.

Outside of work, Jason is a lifelong athlete and fitness fanatic—if there’s a sport with a ball, he’s played it. He’s also an outdoorsman who thrives in Utah’s mountains and trails. Jason lives in Utah with his wife and newborn daughter, grounding his drive for excellence in family and fatherhood.